Discomfort: The Seventh Sign You’re Leading

Discomfort: The Seventh Sign You’re Leading

When Buffer was in its start-up phase, co-founder and CEO Joel Gascoigne struggled to reconcile his logical and scientific mind with the realities of being a leader. With only a trickle of traffic, he couldn’t use A/B testing to determine what was working (and what...
What A Salad Chain Can Teach You About Corporate Culture

What A Salad Chain Can Teach You About Corporate Culture

Recently I stopped for lunch at one of the D.C. locations of Sweetgreen, and it got me thinking about how a company’s corporate culture and environment plays a critical role in its success. The salad chain launched in D.C. in 2007 and, over the past 10 years, it...
Big Company Decisions Are Only An Empty Box Away

Big Company Decisions Are Only An Empty Box Away

As a leader, you’re probably always thinking about your company and its performance. Your focus is on making sure that it’s always heading in the right direction and continuing to grow. There are lots of different strategies out there for ways to think...